As I already have written on the Purchase page, the new major release will be priced $240, compared to $180 for the current 2.1.8 version. The new price will be effective when the new release becomes official (hopefully before the end of October). However, you can download the fully functional beta from here, buy a license or two, and have a free upgrade in a couple of days, meaning that you'll be getting the 3.0 official release for just $180 per license.

In addition, we might cut a deal for a bigger discount if you provide valuable feedback on the 3.0 beta, or blog about it, or maybe even provide a testimonial that I could publish.